Zagato opens ‘Domus’ sites
Italian design house Zagato is building a series of new showcase hubs. Called ‘Zagato Domus’, the new locations are intended as “gateways to the Zagato world”. A spokesman said: “We have witnessed a change in the purchasing behaviour of collectors, who no longer seem to appreciate traditional events, preferring a more experiential approach through direct contact with luxury brands.”
Customers will be offered the opportunity to touch new and future collector models and create bespoke projects. Several ‘Domus’ sites will be opened in Europe, the USA and Asia, the first in St Gallen in Switzerland.