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1987 Ferrari F40

And so we arrive at a notable benchmark on this journey: the Ferrari F40 was the first production car to exceed the magic ‘double-ton’. You could argue that the F40 owes its existence to healthy opportunism rather than a well-planned marketing strategy. Ferrari’s sales had faltered in the early 1980s, with fears that its products were turning ‘soft’ under Fiat’s corporate blanket.

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