BMW unveils exclusive new partnership with Wilderness Reserve

BMW unveils exclusive new partnership with Wilderness Reserve

BMW UK has announced a new partnership with Wilderness Reserve, a collection of restored properties in rural Suffolk. From now, guests who book to stay at any of the 18 properties across the 8000-acre estate at Wilderness Reserve will have the opportunity to experience a complimentary all-electric BMW to use at their leisure and throughout their stay.


Wilderness Reserve is fully committed to sustainability and low-impact ways of travelling. Ahead of each stay, guests will have the opportunity to pre-book the fully electric iX or the i4 Gran Coupé, giving them the freedom to explore the grounds of the estate and surrounding Suffolk countryside.

Wilderness Reserve is an 8000-acre estate comprising woodland, lakes and rolling pasture, sprinkled with an eclectic collection of historic and traditional Suffolk properties. Lovingly restored by artisans, each home has a unique character. From the grand Grade II listed manor house and restored 15th-century barn, to charming, thatched cottages and romantic retreats, Wilderness Reserve is a long-term conservation and restoration project – protecting English nature and breathing new life into historic properties. The reserve has created over 40 unique activities for guests to enjoy that truly make the most of their open space, lakes and surrounding woodland.

James Morrison, General Manager, BMW UK Events & Partnership said: “We’re excited to unveil our partnership with Wilderness Reserve, a collaboration that embodies our mutual commitment to sustainability and luxury. Guests will have the opportunity to discover Suffolk in the comfort of the all-electric BMW, enjoying the height of luxury andadvanced technology that defines the BMW brand.”

Harry Hunt, Director of Wilderness Reserve added: “We are thrilled to be launching this partnership with BMW, offering our guests the opportunity to experience a selection of BMW’s latest all-electric vehicles. We are fully committed to ensuring our experiences offered at Wilderness Reserve go hand-in-hand with our sustainable mindset. We can’t wait to see our guests experience an all-electric BMW in the beautiful Suffolk landscape.”

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