New report reveals Porsche 911 as the UK’s most financed sports car

New report reveals Porsche 911 as the UK’s most financed sports car

Leading automotive finance provider, JBR Capital, has released the first edition of a new quarterly Luxury Car Report, providing unprecedented, exclusive, in-depth insight into the UK’s pre-owned supercar and luxury car sector. The report reveals the most popular vehicles financed in the UK, sold (rather than advertised) prices and provides a unique overview of the changing demographics of customers in the luxury automotive sector.

The report reveals the 911 as the UK’s most financed pre-owned model in the luxury and sports car sector, equating to 11.9 per cent of market share, with an average sold price of £107,250. Additionally, the report names Porsche as being the most financed brand.

Below the 911, the next five positions in the report’s list of the top ten most financed models are occupied by SUVs: Land Rover Defender, Range Rover Sport, Range Rover, Mercedes-Benz G-Class AMG and Lamborghini Urus.

According to JBR Capital, the average sold price for a luxury car in 2023 is £105,000, with the average loan advanced to the company’s customers being eighty percent, which has remained consistently high across the past three years. The data also dispels the misconception luxury car ownership is the exclusive preserve of those aged fifty and above, with the average age of luxury and sports car owners now recognised as being forty-two years old. Moreover, the trend shows age of ownership rapidly reducing.

For example, there is significant growth in the 20–34-year-old age bracket, which now accounts for thirty one percent of JBR Capital’s customer base.

The report also reveals the most popular vehicles financed by footballers. The data names the Range Rover Sport, Audi Q8 and Lamborghini Urus as the top three favourites among today’s professional players.

The JBR Capital Luxury Car Report focuses on a timeframe spanning from January 2022 to April 2023, highlighting numerous factors impacting the pre-owned luxury car market. With knowledge collected exclusively by JBR Capital, the figures include luxury car sold prices and average loan-to-value ratio, data which is carefully analysed before being presented in a clear and concise manner.

Sure to be a valuable industry resource, the new quarterly report also provides a comprehensive and detailed overview of the geographical distribution of luxury car owners in the UK, as well as a breakdown of the most popular luxury marques and models.


“With changing trends and shifting demographics, this report brings fresh clarity to dispel misconceptions and brings greater intelligence on the evolving preferences of luxury car owners.

With nine years of leadership in the high-end automotive finance sector, not to mention the comprehensive dataset this experience affords us, JBR Capital is uniquely positioned to provide this information. We will continue to elaborate and add value with every future quarterly edition,” says Darren Selig, Chief Commercial Officer (and founder) at JBR Capital. Established in 2015, JBR Capital is the UK’s only independent lender dedicated to high-end vehicle finance. To find out more about the company and its new report, visit

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